New product development in the automotive industry creates profit-based processes of existence. In this study, each sub-stage of product development process, current vehicle design stages and final new product, which are important in automotive industry companies, are evaluated by Analytical Hierarchy Method (AHP). However, these companies, which provide development and propagation in the market with new vehicle design, provide important gains under the current editing of the stages. Automotive firms continue to struggle for existence with vehicle design and production, in a severe competition environment with new product. The effective use or editing of early stages, in addition to preventing the renovations in the subsequent project steps, increases the efficiency of the new product development process. In the automotive industry, identifying the definition or co-operation of current vehicle design phases is an important step in evaluating these early creation processes. Vehicle design activities in the automotive industry constitute the early stages of the new product development process. Under this approach, companies using up-to-date decision support methods can effectively use functional business processes under time factor. The fact that automotive industry companies can make correct and quick decisions and convert them into applications under defined processes provides important contributions to competition power. In the course of new product development processes, the current definition of these factors or the dynamic fiction is important. The ability of automotive companies to compete with existing or potential competitors over new products can be achieved through the interaction of many design process variables. Multi-step basic processes are planned, guided, or classified according to new project variables by determining the effect of each sub-step. Within the decision directions of the firms, detailed synthesis sets are included under the information gathering, situation evaluation and analysis, and scientific approaches. The most favourable preference orientation of a manager in decision-making approach leads to the evaluation of more than one quantitative and qualitative factor together. Repeated transactions are increasing the managerial responsibilities of managers in the upper echelons day by day under the processes of firms’ development, competition or uncertain and variable environmental conditions. Study of the vehicle design phase of the automotive industry: structure, process modifications or new project reveals the important values to be configured according to the size. At this stage, analytic hierarchy methods applied to each of the phases are explored in practice instead of the use of the significance level automotive company. For this purpose, under the same conditions of competition (the same market, the same class vehicles develops and manufactures), 4 in the automotive firm administration, a total of 40 employees (4 × 10 process manager) with the vehicle design was evaluated by determining the effectiveness of the use of the stage.
In this study, the result oriented activity of the current vehicle design phases used in the automotive industry companies is determined and the order of importance of the stages is listed. In both cases, the automotive industry firms must know the stages of the most appropriate vehicle design in their own right, and the steps of forming new project dynamics must be devised in this direction. In the manufacturing industry, the design of the vehicle determines the market spread, while the competitive conditions are driven by the new or improved product decision. With the new product being developed, the selection, the current editing or the evaluation of the steps that make up the vehicle design activities for the automotive industry companies that exist and compete in the market, bring about significant gains.
Therefore, the decision making function is one of the basic elements involved in the formation and development of the basic processes that can comply with the market dynamics of firms.
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The choice of the sub-stages of the basic process or the decision of how to do a job gains importance in terms of the efficiency of the firm’s activities. The function of decision-making in the management of new product development and vehicle design activities is achieved by defining, constructing or evaluating the outcome-oriented, and most effective steps from the sub-steps that form this basic process.
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